Go one day in the shoes of Rajeshwari. 25, mother of three, profession: cook. Full day job from 9 to 5, cooking for the family, melking the cows, cleaning the house. The house is free, you earn 4000 INR.. Due to the inflation you can only afford one meal for the family, 300 g vegis per week. The costs for schooling, dresses and toys, even cerials for breakfast are sponsered from German friends of your boss. But: no health insurance, no savings, no security in life.

Imagine you are in her shoes and visit the newly opened mall in your town. Just curious to see what's up. You enter the first shop and stand before beautiful children dresses. Pink T- Shirt for your daughter? INR 999. 1/4 of your monthly salery. Oops. And there is a board hanging high, good visible saying: (meaning) For each purchase valid 25 time Rajeshwari's salary, you get bonus points worth four time her salary.

A different league.

There was a time, app. 15 years ago when such shops were hidden not to provoke jalousy or other bad feelings. Thoughtful.

Now this new mall is build like a palace, outside and inside. No one considers the feeling of the majority of the citizens.